Tuesday, March 18, 2008

Earth Hour 2008





In conjunction with Earth Hour 2008, Lafuma Bangsar is going black to green the world and yes, we are going to turn all our lights off from 7.30pm to 9.30pm on 29 March 2008 (Saturday). During Earth Hour 2007, the greenhouse reduction achieved in Sydney for this campaign would be equivalent to taking 48,616 cars off the road for a year. We are trying our best to make this happen here in Malaysia.

This was small part of our sustainable development effort other than development of our Lafuma PURE Leaf Collection. Lafuma has been involved in sustainable development for the past 15 years. A lot of our PURE Leaf Collection carries the WWF label and 10% of the sale proceeding goes to the foundation.


On 29 March 2008 evening, we promise you to experience shopping in the dark while helping the world to save energy. Come explore Lafuma ECO 40 backpack, come try on a shirt made from 100% organic cotton and Lafuma Recycled Polartec fleece. We are providing you torches to discover the wonders of Lafuma Pure Leaf Collection and other gears at the same time. Discounts will be given for all Lafuma Pure Leaf Collection products and other brands such as MAGLITE, UK Light and Suunto.


Redeem up to 15% discounts for Lafuma backpacks and torches with your old newspaper and old unwanted batteries. For a kilo of such old items collected on this campaign we will redeem 1% discounts to you up to a maximum of 15%. All proceed from this junk will be donated to WWF.


This special offer ends on 31 March 2008. So quickly google your store room and send the items in for redemption.


Challenge yourself to be energy efficient by reducing your household electricity usage in continuous next 6 months time to the max. Register yourself at our Lafuma outlet to be part of it and won exciting prizes.


Our Lafuma concept shop is more than just an outdoor gear retailer. We pledged to change the world into a better world for our children. Influence your friends to off their lights for 1 hour on 29 March. Come add colors to this global movement with us.


We open daily from 11am – 9pm. For more details, log onto http://www.lafuma.com.my/

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